Five explicit refusals.
Every agency knows how to talk about what they film. Here we want to open what is usually silent: the filter for what we do not film.
If a shot can be replaced by a stock image without anyone noticing, we do not shoot it.
If 4 of 12 listed deliverables dilute the brand, we propose cutting them.
If the shoot is flawed at the start, we cancel and reschedule. Cost on us.
Sao Paulo is photographed to death. We shoot specific neighborhoods that say something specific.
A concept that needs a long caption is disguised text, not audiovisual.